Kerzner’s Dubai-born Siro hotel brand to make US debut

Kerzner International’s Siro brand, first launched in Dubai, is expanding to the US with Siro Brickell in Miami, opening in 2030. 

Since its debut with Siro One Za’abeel in Dubai, the fitness-focused concept has rapidly gained momentum, opening Siro Boka Place in Montenegro and securing projects in Saudi capital Riyadh, plus Los Cabos and Tokyo. 

With Siro Brickell Miami, the focus turns to the US city’s vibrant downtown, where guests and residents will be surrounded by restaurants, rooftop lounges, art galleries and boutiques, just steps from Biscayne Bay and a short drive from the airport.

Siro Brickell will offer 180 rooms and suites, along with 350 Siro Homes, all set up to deliver the brand’s signature blend of energy and wellbeing. 

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Guests can look forward to a state-of-the-art Fitness Lab featuring specialist studios and the latest equipment, as well as a dedicated Recovery Lab focused on treatments such as cryotherapy and IV therapies.

Kerzner, the company behind Atlantis Dubai and One&Only hotels, says Siro is the first hospitality brand to offer a holistic approach to sleep, fitness, recovery, nutrition and mindfulness.