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More complimentary passes, discounts and deals to come from Atlantis Dubai
Atlantis Dubai has given UAE residents and visitors more than 58,000 free tickets to Aquaventure World and the Lost World Aquarium, with complimentary access still available until 19 April 2026 as part of a wider drive to support and connect with the community during the ongoing Middle East conflict.
Originally introduced to run until 22 March, complimentary access to Aquaventure World has been extended after strong uptake from UAE residents. The campaign forms part of a broader effort to open up the destination’s flagship experiences to local audiences, supported by value-led offers across wellness, dining and accommodation.
Aquaventure World continues to anchor Atlantis Dubai’s entertainment offering, combining high-capacity attractions with beach access and marine experiences. From a marketing perspective, the campaign acts as an entry point for new audiences, creating opportunities to drive repeat visits and secondary spend across the wider destination.
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Dining, Daycations and Staycations
Atlantis Dubai has also introduced resident-focused wellness offers at Atlantis, The Palm, targeting day trippers.
The Awaken Spa daycation package, priced at AED500 (US$135) per person, includes a 60-minute treatment, access to spa facilities, beach and pool entry, and a complimentary kids’ club session.
The structure of the offer reflects a shift towards bundled, experience-led wellness products. By widening the audience base, Atlantis Dubai is able to increase midweek traffic while maximising use of its existing assets.
F&B also continues to play a central role in Atlantis Dubai’s resident engagement strategy, particularly in activating weekday demand. At Atlantis The Royal, Nobu by the Beach has introduced a business lunch starting from AED175 (US$45), positioning the venue within the mid-market lunch segment.
By targeting daytime dining, Atlantis Dubai is working to drive consistent footfall around the clock. The pricing creates a more accessible entry point into a premium brand, without diluting its overall positioning.
Atlantis Dubai has also rolled out a limited-time staycation campaign for UAE residents, reinforcing its focus on the domestic market. The promotion offers 25% off rooms and suites or a complimentary third night when booking two nights, running until 31 May 2026.
For more information, visit aquaventureworld.com