Ultra-luxury rental villa portfolio to debut in the Gulf

Sun Secret, a specialist in ultra-luxury villa rentals and concierge services, is set to launch its first Private Collection property in the Gulf in the first quarter of 2026, with plans to open more high-end properties in the region. The move marks a strategic step in the company’s regional growth plans and reflects rising demand from high-net-worth travellers in the GCC.

Sun Secret’s global portfolio spans exclusive villas, apartments, ski chalets, yachts, private jets and bespoke concierge services, with The Private Collection representing the premium tier of its offering. The company currently lists 16 properties in Dubai, underlining the emirate’s importance as a key hub for its clientele.

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The first Private Collection address in the region will be the K31 Penthouse, a four-bedroom, 480-square-metre residence crowning the S Tower on Sheikh Zayed Road, offering sweeping views across Dubai Marina and Palm Jumeirah. 

Designed for privacy and space, the penthouse accommodates up to eight guests and features a spacious open-air terrace overlooking Palm Jumeirah, a private gym and spa, an outdoor cinema and generously-sized infinity pool.